With the general trend of online shopping of consumers caused by the epidemic, many cross-border e-commerce companies have poured money overnight! Entering into 2021, with the global epidemic The influence has gradually weakened, coupled with the large-scale ban on the Amazon platform, many cross-border e-commerce platforms have suffered a huge blow. However, these influences have also caused many e-commerce companies to carry out comprehensive innovations from product selection to operation models, such as multi-platform development and independent website construction.
At the same time, with the arrival of a series of new concepts such as the Metaverse, what new trends will cross-border e-commerce have in terms of operation mode and product selection in 2022?
Private domain traffic of independent stations
Cross-border e-commerce, especially mainland cross-border e-commerce, has begun to realize the importance of multiple platforms, especially independent stations, after Amazon's collective ban. The independent station can also enable sellers to truly get rid of the restrictions of platform policies and minimize store risks. Data shows that 26% of trading companies choose to build their own independent stations.
An independent website can be a website built by the merchants themselves, or it can be a "brand independent station" built on a SaaS service. Compared with third-party platforms, its advantage is that it can create private domain traffic and is conducive to building its own brand. Create a personalized marketing system to facilitate the creation of loyal user groups, and then conduct secondary and multiple sales.
At this stage, the transaction volume of mainland small and medium-sized cross-border e-commerce enterprises accounts for about 70% of the total cross-border transactions in the mainland, but less than 20% of which have established their own brands. Under the trend of traffic decentralization, based on the SaaS technology platform, merchants can build their own independent e-commerce shopping guide websites, get rid of the shackles of big platform gameplay, master traffic and data in their own hands, and dig deep into the brand value.
Ride the Metaverse
For cross-border e-commerce, Metaverse not only means a surge in sales of related equipment, such as video cards, VR glasses, and even VR helmets and other related popular commodity categories may become new hot-selling products in 2022; for e-commerce services and The operating model will also have a profound impact.
By 2022, online sellers will spend more than $7.3 billion on artificial intelligence, and more than 120,000 stores will use AR, VR and other technologies to provide customers with a rich shopping experience.
Immersion is increasingly attractive to consumers in retail, and the Metaverse essentially brings consumers the ultimate immersive experience. Through the Metaverse, it can help each consumer create an independent virtual space, store the buyer's purchase list, and at the same time, the space can simulate the situation.
For example, build a private audio-visual room for consumers who want to buy audio, put switchable brand audio in the corner, let consumers listen to the audio playback effect before placing an order, or build a virtual kitchen for consumers who want to choose kitchen supplies. Consumers can choose and simulate various kitchen utensils and place an order when they are satisfied. A virtual fitting room by Israeli startup Zeekit has reduced return rates by 36%, and these are even just a small step toward the metaverse. Virtual experience can improve the experience of foreign end users, which has great potential for China's current strong supply chain of cross-border e-commerce.
However, it should be noted that if you want to change the operation model and consumption experience through the Metaverse, it may be a huge investment for cross-border e-commerce, and the short-term return is not very attractive. In response to such concerns, cross-border e-commerce companies can consider using existing metaverse service providers. For example, Horizon Worlds launched by Meta will be the main entrance for consumers’ immersive consumption in the future, and cross-border e-commerce companies can also use this shortcut to reach consumers directly. , so as to get twice the result with half the effort.
Vision
In addition to discovering sites with great potential for e-commerce development, product selection is also the key to creating high sales. So what categories should sellers pay attention to in 2022?
Toy
According to Shopify's forecast, toys are the number one item among the hot products in 2022, and the global order growth rate is expected to increase by 1239% year-on-year, and Canada is one of the hottest places. Among them, dolls, handicrafts, building block sets, dolls, games and puzzles, baby toys, electronic toys for teenagers, plush toys, mini car models, adventure toys and outdoor sports toy vehicles are all sub-categories that sellers can pay attention to. However, when listing toys, sellers should pay attention to copyright issues to avoid infringement.
Pens and pencils
Global orders for pens and pencils will grow by 540% in 2021. Mainland manufacturers are launching new products for different groups and scenarios. For example, stylus pens, inks of different colors and pencils of different sizes have a relatively large and sustained growth force for product demand in segments such as students, artists, luxury goods, and enterprises.
Cutting tool
In 2021, global orders for this category of goods will increase by 341%. Relevant data shows that the sales of manual cutting tools are on the rise. People are spending more time at home and considering spending more time on DIY and home improvement projects. While "hand tool cutters" generates only 1,300 searches per month, a few variants can be targeted, including pliers (27,100 monthly searches), metal cutting tools (12,100 monthly searches), Bolt Cutters (74K monthly searches), etc.
Office chair
Office chair orders will grow 304% in 2021. Similar to other popular items in the homeware line, office chair sales are likely to increase due to the pandemic's trend toward working from home. A good office chair can help people work more efficiently. People can reduce chronic back pain and reduce medical costs associated with poor sitting posture due to poor quality chairs.
Kitchen cleaning towel
Kitchen wipes saw huge growth in early 2021, up 282% year-over-year. According to the latest report, the global kitchen cleaning wipes market is expected to reach USD 20.9 billion by 2026.
VR and its supporting equipment
The demand for virtual experience in the Metaverse has grown, followed by buyers' demand for an immersive experience of cross-border e-commerce shopping in the virtual reality mode, as well as the demand for VR and its supporting equipment. Merchants can pay attention and make arrangements in advance.
If you want to learn more about cross-border e-commerce platform entry, operation strategies, various regulations, finance and taxation management teaching, welcome to contact RBCS!
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